Stunning Graphic/Print Design

Stand Out in the Crowd!

Before you can start a project you, of course, need to know what your client needs. Gathering as much information as possible is the first step of the graphic design process. When approached for a new job, set up a meeting and ask a series of questions about the scope of the work.

Aside from the exact product your client needs (for instance, a logo or a website), ask questions such as:

  • Who is the audience?
  • What is the message?
  • How many pages is the piece?
  • What are the dimensions?
  • Is there a specific budget?
  • Is there a deadline for completion?
  • Can the client provide examples of designs they like?
  • Is there an existing corporate brand that needs to be matched?

Our Commitment:

  • ­Design that attracts customers.
  • ­Beautiful and modern design that makes difference.
  • ­Boost your sales with strategically designed marketing materials

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Our Graphic Design Process

Our comprehensive graphic design strategy ensures a perfectly crafted website for your business.

Idea Generation

The first stage of any design process is the idea stage. This is where you sit down and discuss what you want to achieve and how you will go about achieving this. At this stage you will already know the medium you are using for a promotion – perhaps it’s a billboard, poster, flyer or even a collection of stickers. When starting your design process it is important to understand what it is you are hoping to achieve with your printed marketing material. This will then influence your idea generation session, so sit down, brainstorm and discuss ideas.

Insert content

Once you have finished your initial brainstorming session and you have got your key message or ‘ideas finalized, it’s time to start creating your artwork. This will mean the gathering of content for your design. This may be product images or graphics, your logo and brand colors or a series of text or headings that will be used to promote your offering. Being organized in deciding what will be used in your design and getting the information and graphics needed, will save you time in the long run.

Pro Design

The next step we recommend is to ensure you have a professional design. A clean, professional look and finish to your artwork will say a lot about your brand. For many large companies this won’t be a problem as they may have an in-house designer or work with a graphic design agency. For SME’s this can be a bit more of a problem as they may lack these specialist workers within the company. If you are planning a large promotional campaign or some regular print activity, it may be worth considering investing in getting help from a graphic designer who can help give your artwork that extra lift. For smaller companies who use direct mail and flyers as a big part of your marketing strategy, consider investing in the help of a designer who can create a number of templates that you can replicate and change in the future. A professional finish can say a lot about your brand and your offering and is something we strongly recommend.

Proofread

After you have finished the design process and sought the help of a graphic designer to add that professional finish, it is important to make sure you give any artwork a proofread over. Carefully check the artwork, looking out for any spelling and grammar mistakes or any issues with prices, dates, names, etc. Get more than one person to proofread the artwork and perhaps give it to some friends or family you can trust and ask them to check it to make sure it makes sense and the key message is clear. Again, if you wish, you can acquire the assistance of professional copywriters to make sure your final piece is perfect. We would recommend getting professional help if you are designing a large brochure or document that may have a lot of key information.

Final Graphic

Last up on our list is to remember to save your artwork in a print ready format to make it easy for your printer to open it and print. If you are working with a graphic designer they will be able to do this for you but if not, here are 4 important things to remember.

1. Ensure your artwork is saved in CMYK format ready for print. 2. Ensure all images are saved as 300dpi. DPI stands for dots per inch and will reflect in the quality of images in your artwork. Low-resolution images may result in pixilation, taking away from the quality of the image and impacting on your final artwork. 3. Remember to include a border and bleed area in your final design as this will account for any movement during the printing process. A bleed area of 3mm and border area of 5mm is recommended. 4. Save your artwork in a print ready format like a PDF. For multiple page brochures, it’s important to ensure you have your pages saved in PDF in their running format as this is how they will be printed.